Supporting Your
Parenting & Feeding Journey 24/7
Supporting Your
Breastfeeding Journey 24/7
Supporting Your
Breastfeeding Journey 24/7
3D interactive animations
Personalised and
smart 1-1 support
Close-knit 24/7 support network
LatchAid CEO Dr Chen Mao Davies awarded as the top 40 female innovators in the UK
6-month NHS Pilot project to prescribe the app as part of infant feeding support
App users from 99 countries across all continents
Put this app on your phone, it's the closest thing you're going to have to a Lactation Consultant or a peer supporter in your pocket
Emma, Breastfeeding Mother
The Only Parenthood & Breastfeeding Tool powered by Innovation and Empathy
Learning to parent and breastfeed isn’t easy. You may be feeling lonely, you might be in pain, you may be experiencing a lot of frustrations.
You are not alone. We’re here to help and guide you every step of the way as you discover your way to parent and breastfeed successfully.
LatchAid is an easy-to-use parenting and breastfeeding support app which utilises cutting-edge 3D interactive and Artificial Intelligence technology to help parents and parents-to-be learn vital parenting and infant feeding skills. In addition, the app allows users to connect with others for invaluable peer-to-peer and professional support anywhere and anytime. At LatchAid, we are passionate about using smart technology to support parents during their early parenthood journey.
Key Features
Interactive 3D Animations
Learn vital breastfeeding skills by watching a 3D virtual mother breastfeeding her baby. You can see different breastfeeding positions by using your touchscreen to control camera angles, and anatomical views. Moreover, virtual characters can be customised using different breast shapes and skin tones.
Virtual Parenting Support Groups
Connect with other parents and parents-to-be 24/7 whether from across the world or in your local town. Share knowledge, experience, and peer-to-peer support through in-app virtual support groups and themed chat rooms.
24/7 Smart and Personalised Support
For 1-to-1 support, ask our Artificial Intelligence virtual supporter and human experts about infant-feeding, baby care, and parental health.
Interactive Expert Webinars
For interactive support, connect with qualified infant feeding, baby care, and perinatal health experts in regular webinars and virtual drop-in centres. Like this, you can ask questions and get professional advice in a supportive environment, while building a shared knowledge base by hearing others’ questions and answers.
Breastfeeding FAQ
Frequently asked questions written by top infant feeding, baby care, and perinatal health experts can be accessed quickly and easily on the go.
Testimonials
As far as I’m aware there’s nothing even similar out there. It’s something that if any of my friends were having a baby I could say to them, ‘put this app on your phone, it’s the closest thing you’re going to have to a Lactation Consultant or a peer supporter in your pocket.
Very helpful, very informative, very in-depth information, and a good source of support.
I have used the app with colleagues who have found it really useful. They enjoy the 3D effect and the ability to view things from different angles.
The breastfeeding animations are amazing! This is exactly what families need to see and the fact they have access to such a variety of support 24/7 is just brilliant. It refreshes me to have an app for families without adverts or pushy sales where all the info is evidenced based and written by professionals.
I really liked LatchAid, it was really good. Really easy to navigate... I liked all the questions in the FAQ. They were all very common questions, I’m sure that’s why they’re in there. I liked that all the links to more information about that thing were all there, in the text, and pinged you straight to the right page.
Helped me to improve my baby's latch. 3D animation was extremely helpful. I was overthinking the latch before and this app provided the necessary info to help. It gave me confidence to breastfeed in public for the first time.
It’s a great app and a really useful support especially at the moment when it’s very difficult to connect with other mums.
I watched endless youtube videos and looked for as much information as I could find and this was the only thing that made sense; a game changer for latching and breastfeeding positioning which has really helped me. This was what made it click for me.
It is a unique app that is ideal for use in pregnancy so women know what to expect. I love the webinars.
Having the mother’s perspective has been a complete game changer. I’ve watched countless videos etc but the 3D animation is the clearest demonstration I’ve found particularly around the latch, and makes complete sense now!
There is so much conflicting advice out there for new parents. This is such a great idea. FAQs are fab but the option to have more detailed support through the upgrade to premium is fantastic. Breastfeeding support can be a bit inconsistent around the UK so this app is a fantastic resource for new parents.
We are a small Tanzanian charity and regularly help Mums with Breastfeeding! This looks excellent and so needed!
I can't tell you how many Google searches I did during 3am feeds in the early weeks with my son. I just didn't know where to find the info I needed and at that time of night I couldn't exactly call up a lactation consultant or a bf helpline. This app bridges the gap perfectly.
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